Why You Should Repurpose Every Piece of Content You Publish
When you create a piece of content, you might think that it will be used once and serve its purpose.
However, your content is more valuable than that and can be used and reused more than once.
But isn’t that a no-no?
Why would you want to repurpose your content?
What are the benefits?
Read on to learn more about the benefits of repurposing every piece of content you publish.
Reach New People
Of course, publishing a piece of content attracts a certain amount of traffic initially.
Once you publish a new piece of content on your website, you likely share that post on social media or other third-party article sites.
This is predominantly where the traffic to your site comes from after publishing a piece of content.
However, because your social media audience is likely to grow or change, repurposing that piece of content will appear fresh in new users’ eyes.
This method is a great idea for growing websites or businesses.
They have the opportunity to recreate or repurpose content as their readership or customer base begins to grow.
Expand On an Idea
Repurposing content allows you the opportunity to expand on an idea.
For example, if an original piece of content was on the broader side, then this is a good opportunity to dive more in depth and detail.
You could also use this as an opportunity to connect multiple pieces of content.
For example, when you have a broad piece of content in which you mention a more specific topic, you could update it to link to another piece of content on your website that offers more insight.
This is a great way to make sure your content is easy to find from multiple angles, extending far beyond readers stumbling upon the article by chance.
It Saves Time
Repurposing content saves time and resources on creating brand new content.
Even if you want to rewrite or rework the original content piece, you already have most of the information you need to be gathered in one place.
Refreshing content and keeping your site up to date is also important from Google’s perspective.
If you know it’s time to update your site or add new content, but you are in a time crunch, then simply select a piece of content that already exists and update it or repurpose it.
Keep Readers Interested With a New Format
Repurposing content can also help draw in readers, especially if you update the format of your content.
For example, your original long-form article might offer all the information that someone needs.
For other readers, it might be just what they were looking for.
On the other hand, some readers don’t want to read a long-form article; they may be looking for something quick and convenient to scan for key points.
In these cases, repurposing and reformatting your older content into a clear, concise, bulleted summary or even an infographic might draw in more readers.
Finally, many content management systems (CMS) are designed to make publishing and repurposing content easier.
For example, WordPress offers a wide range of add-ons and plugins that are designed to help users publish content while on the go.
So there you have it.
If you don’t have the time or are fresh out of ideas on new content to create or produce, treat your existing content like a toolbox.
Simply take a piece of original content, update it, add more detail, or take a new spin on it and publish it like new.
Repurposing content can be a lifesaver.
Copywriter at Giving Assistant
If you have any questions or comments feel free to leave them below.
To your success,
John W. Newman
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