What Is Your Niche?

what is a niche? my road to financial freedom

What is your niche?

One of the biggest keys to making money online with affiliate and online marketing is to target a niche market.

If you are new to internet marketing you may never of heard of the word “niche” and may be saying to yourself “What the hell is a niche!”

So What The Hell Is a Niche?

One of the reasons I believe that just about anybody can make a success of an online business is that everybody has certain interests, hobbies or specialised knowledge that may be of benefit to someone else.

That is all that a niche is… just a certain segment of the market.

what is a niche? my road to financial freedomYou may be interested in fashion, cooking or sports.

You might have a knack for gardening, know all the best travel destinations or have a special skill for raising children.

There are literally millions of different niches that you may have an interest in, or have some specialised knowledge, that you can then build a successful online business around.

This is the great advantage of of an online business.

You are not competing with the big conglomerates or multi-nationals.

You are marketing to a specific segment of the market in which you have real interest or passion in!

I like to think of a niche as just a group of people, or a particular audience with a specific interest.

How Do I Choose My Niche?

As I said before, start with your interests.

Start brainstorming some ideas on your passions, things that you love and have some knowledge about.

Another great tip is to think of what sort of problems that people have that you may have a solution for.

Watch this video below from Kyle the founder of Wealthy Affiliate for some more ideas on choosing a niche.

Niches my road to financial freedom

So What is Your Niche?

As I said before, start brainstorming some ideas on what your niche can be.

There are literally millions of niches that you can choose from.

Come up with two or three possibilities, then decide on one.

You can then turn this niche into a successful online business.

Just remember if you need some help and guidance, Wealthy affiliate is the place to go.

With their tools, training and support you will turn your niche into a success in no time at all… and you can check it out for free.

And as a premium member of Wealthy Affiliate, I will be there to help and support you as well!

Find your niche, and you will find your fortune!

If you have any questions or comments feel free to leave them in the comments section below.

To your success,

John W. Newman

Dream It… Believe It… Then Achieve It!

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John newman

My name is John W. Newman. Property investor, Internet entrepreneur, husband and father of four beautiful daughters. Join me on my road to financial freedom! Dream It...Believe It...Then Achieve It!


  1. Great post John. I think a lot of people freeze when they ask what is their niche or what type of online business should I create. And this is an important part in the process that can really make or break your future online business.

    If you find a niche that you love or are at least interested in learning more about the niche, you’re way ahead of the game.

    Great post and thanks for sharing.

    • Yes, working out what your niche will be does confuse a lot of people when they are starting out online.
      I believe that Kyle’s video on uncovering your niche really explains this process very well and will help people uncover their own little slice of the pie.
      One of the many advantages with having WA help you when you are building your online business.
      Thanks for your feedback 🙂

  2. Hi, John

    Fantastic post on niches and I agree that one of the keys to success is to laser-target a specific niche online.

    Thanks for sharing an awesome video on how to choose a niche and it will definitely help me with my research in trying to pinpoint a niche that I have an interest in.

    Thanks, Neil

  3. Hey John,
    This is a great article about finding a niche. A lot of people make it harder than it really is. You explained it really well.

  4. Finding a niche isn’t hard but to find a niche within a niche is. I started out with a broad niche and it took me weeks to narrow it down to a micro niche. Wish I had read your article back then. Would have definitely made a difference and not so much of a headache. Great article. 🙂

  5. Good post. Thanks for sharing. Did you had already a niche before starting WA? If yes, how did you selected it? Thanks. Fred

    • Thanks for your comment Fred!

      I was already interested in the mindset/personal development side of success and wealth creation so I decided to incorporate that into an affiliate partnership with Wealthy Affiliate.

      I believe creating your own online business is the best strategy for increasing cash flow and wealth creation, and the best place to learn about creating a successful online business is definitely Wealthy affiliate!!

  6. Great article! For so many are getting stuck to this niche part. This article will make a better understanding of that word.

    • Thanks Bernie!

      Yes it can be a bit confusing, hopefully people will gain a greater understanding of niches and use this to help them create a successful online business doing something they love!

  7. Hi John,
    Good article. How do I know if my niche could make money or not?
    I am interested in read, can it be a niche?

    Best regards,

    • Thank you for your comment Mister Wailor and great question!

      There is only one way to see if your niche is profitable or not… give it a go!

      If you are interested in something I am sure a lot of other people are to!

      That is the beauty of a niche, you are targeting a specific area of the market.

      Reading as an example could be a fantastic niche. You could do reviews of books and team up with Amazon as an affiliate!

      This could be a great way to build an online business!

    • It certainly is worth a try Fairo!

      Wealthy affiliate is the very best place to learn how to build a successful online business!

      The level of training is amazing… and you can start for FREE!

      You won’t be disappointed!

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