How People Make Millions Online

What is the process of making money online

How People Make Millions Online?

Have you ever wondered how all of the big Internet marketing “Gurus” manage to make millions of dollars online?

You know the type: You see them in their videos in front of their million dollar mansions and driving a brand new Ferrari or Lamborghini.

And you may of seen the hyped up headlines: “How to make a million dollars online in 2 minutes!”

Or “How I made 1.2 million dollars in 5 months!”

Now some of these headlines may not be exactly, shall we say, 100% accurate, the fact is that there ARE people that are making millions of dollars online, but a lot of people think that they are just scammers and ripping people off.

While this may be true in some cases, many are actually creating great value for people and changing their lives… and they are being financially compensated for it!

So how do people make millions online?

Well read on and I will explain how they do it.

how people make millions online

They are Marketing experts

These online gurus are experts at marketing and sales.

They have invested thousands and thousands of dollars to learn the skills of direct response advertising, copywriting, marketing and the art of selling.

Sure, some people are naturally good at these things, but mostly people learn these skills by investing in their own financial education.

They create digital products

Quite often these gurus will package up what they know and turn them into digital products that can be accessed immediately by the click of a mouse.

They sell products such as membership sites, online courses, eBooks and audio programs.

These products can be created for very little money and sold for potentially thousands of dollars at a huge profit.

I personally have paid up to $2000 for an online course on email marketing, but I have seen courses selling for as much as $10,000.

In fact I have even seen one selling for $25,000!

Do you know how many of these courses you would have to sell to make a million dollars? (The answer is 40)

As you can see, selling digital products can be a very lucrative business!

They also sell very high ticket items such as seminars, personal coaching and “done for you” services.

They create a funnel

The online gurus don’t just have one product to sell.

They have several.

They create a sales funnel.

If you purchase an eBook for say $27, then you are offered an upsell to an online course for $297.

If you buy that, you may then be offered a membership site for $97 a month, or a yearly fee of $497.

If you don’t purchase you may be offered a downsell of an audio program for $47.

Later you might be offered a high ticket coaching program for $1997.

You are also the put onto their email list and offered all of these products and others at a later time.

As they build up their email list, they have more and more people they can promote their products to, for as long as they continue to subscribe.

Creating a sales funnel such as this allows these guys to spend more in paid traffic to obtain a customer.

Essentially they then have a cash machine, where they can put a dollar in and three or four dollars comes back out!

I know that sometimes these upsells can seem a bit unethical and you may think that people should sell one product with all the information you need at one fair price… and I see your point.

But sometimes people want a certain amount of information at different price points, and as long as they are products that can stand alone by themselves, and still add value, then fair enough I believe.

And this is how the big boys make millions!

They buy leads and buyers

Once they know what it costs to obtain a customer they can then up the ad spend.

They use platforms such as Facebook advertising, YouTube Ads, Pay Per Click Advertising and Solo Ads to make more and more money.

Essentially they can spend a million dollars on advertising and make three million in return.

The more money they spend, the more they can make.

They network with other gurus and promote each other’s products

For example, Guru A has an email list of one million and is promoting his product for a thousand dollars a pop.

He emails his list and 100 people buy his product, and he makes $100,000.

Nice work for sending out a few emails!

He then asks Guru B to promote his product to his list of 10 million.

Guru B sends out a few emails and 500 people buy.

They then split the profits in the middle and take $250,000 each.

Guru B just made some money for sending out an email for a product he never created.

Guru A just made some money from asking his mate to promote his product… and he built up his email list at the same time, because the buyers would have been sent to his landing page to opt-in before they bought the product.

He then does the same thing with 10 of his other guru friends, and they do the same thing for him.

how people make millions online

They have a team around them

All the big gurus have a small team of dedicated staff around them that believe in their vision.

They delegate a lot of things and concentrate on their core strengths.

They might have a personal assistant, a social media manager, and a marketing manager.

They also might outsource certain tasks.

Some gurus have a huge entourage helping them, where as some might have just one or two trusted helpers.

At the very least, they always belong to some sort of mastermind or coaching program, where they can bounce ideas and leverage each others knowledge.

It has often been said that if you are the smartest person in the room, then you are in the wrong room!

So there you have it!

That’s how people make millions online!

So do you think you could make millions online?

How about thousands?


You may not be an instant “guru” overnight, but with the right training, tools and support you can begin the process to start making money online, and start to replace your working income with residual income.

And you don’t have to create your own products, set up funnels, or spend thousands on Facebook Ads!

If you want to learn more, then visit my ==>> getting started page where you can access some FREE training!

If you have any questions or comments feel free to leave them below.

To your success,

John W. Newman

Helping you create Time and Financial FREEDOM by Building a PROFITABLE Business Online!

Dream It… Believe It… Then Achieve It!

Love social media? Join me on Facebook, TwitterGoogle Plus and Instagram.


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John newman

My name is John W. Newman. Property investor, Internet entrepreneur, husband and father of four beautiful daughters. Join me on my road to financial freedom! Dream It...Believe It...Then Achieve It!


  1. Hi John,
    I think like many people I tend to stay away from the ‘guru’ type sellers, mainly because of the up sell method and if you haven’t got that much to invest in the first place it gets ever more expensive, before you start to see results and people often think that the more they spend the faster it will work. Although this is not the case, whatever you try will only work if you’re prepared to put the effort in yourself.

    Fortunately, it looks like you and I found the same great training at Wealthy Affiliate. Still making a commission from product sales, but I look at it as more like selling a gym membership. Everything is clearly laid out, so you know exactly what you’re getting from the start and it’s certainly one of the most affordable options out there, not many places offer completely free start and use for as long as you need.

    • Hi Jenny, yes I definitely agree that direct selling via affiliate marketing, such as taught by Wealthy Affiliate, is definitely the way to go.
      As you say, upsells from the gurus, can be annoying when you think that you are missing out, or haven’t got the complete product.
      The only way I see it justifiable, is if it has value as a “stand alone” product!
      Thanks for your comment 🙂

  2. Hello friend it is always a pleasure to view your articles, and I agree with you. It is amazing that million of dollars can be made but there is system like you pointed out. The steps that you have in your article is great so people can know. Thanks again for sharing

  3. Thanks for explaining so clearly how people make millions online. I also appreciate your recommendation for learning how to do it.

    There are so many scams online. It’s impossible to know who to trust. I could not help but notice that the training your recommended is free. That’s amazing, but it makes me a little suspicious. What’s the catch?

    • Thanks for your comment Gary, glad you liked my article.

      As for the Free training, there is no catch.

      You get 2 free websites, a 10 lesson video training course and access to a community of both experienced, and beginning online marketers.

      There is a premium membership with more training and value, but there is no obligation and you can remain a free member forever.

      Check out my ==>> Getting Started Page for more info 🙂

  4. Everyone dreams to earn millions! In my opinion, just working for my boss is not a good way. Only by doing businesses or marketing can step on the road to financial freedom! Your post is inspiring and informative, which can give readers more insights on doing marketing! It would be better to give more suggestions to products that we can do businesses on, must be interesting!

    • Thanks for your comment Jayden, glad you liked my article and found it inspirational! 🙂

      You are right… working for a boss isn’t the road to financial freedom!

      Starting a business and learning the skills of sales and marketing are essential!

      You need the right tools, training and support, and the sky is the limit… with a bit of hard work and determination… After all, if it was easy, everybody would be a millionaire!

  5. I read your post with a huge interest, very well explained how it all works.
    Talking about creating sales funnel… I came up with these plenty of times and to be honest, I really hated it. That might be a perfect money making way for these people, but you know, I don’t really respect them for how they do it.
    I mean it is really annoying and unethical in my opinion.
    When you see many of these new suggestions coming up after buying one thing, you feel how they want to rip off everything that you have in your wallet.
    It’s still impressive but not the most respectable way of making money.


    • I appreciate your point of view Jolita, and I know a lot of people that feel this way, and I do understand, but this is how the heavy hitters tend to do it.

      Another way you can make great money online, is by affiliate marketing… just offering a stand alone product, and if a sale is made, then you make a commission.

      This is the best way to start out making money online in my opinion, and you can still make a great living out of it!

      This would probably be more to your liking 🙂

  6. Making millions online is very rare, from what I understand.
    Yet these rare, exceptional, people are the ones that normally stand out.
    Fact is, lots of people do all of the stuff that you just wrote, but some of them do it better than others.
    Online successes aren’t a secret, there is a very clear proccess that is very difficult to follow to that level.
    What do you think?

    • Thanks for your comment Vlad!

      I would say that as compared to the population in general, people making millions online is very rare, but there are still quite a lot of them.

      One thing I have discovered working online the last few years, is that there really is a surprising number of people, that aren’t big name gurus, that are making a substantial income online.

      Some are doing it using these methods I outlined, but there are also people making a great living working from all over the world by affiliate marketing alone!

      Just by following a proven a method for success!

      If you have the right tools, training and support… and with a bit of hard work and determination, it really is possible to at least replace your current working income and free up your time to pursue what you really love to do!

      Sure, most people do fail to make much money… if any at all, but that is generally because they want quick results, chase the next shiny object, they don’t put in the required work, and give up!

      Thanks again 🙂

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